Taylor Made Books is a small bookkeeping business run by Megan Taylor. With years of experience in the financial industry as an accountant, Taylor decided to start her own business, helping other small business owners with their bookkeeping, taxes, notary needs, and more. She hired me to create a logo and brand that felt put together, polished, and professional.
Creative Director, Lead Designer
1 month
The work I did for Taylor Made Books included a logomark, wordmark, and full logo lockup as well as a color palette, typography, iconography, and imagery selections. We had explored several options from relaxing blues and grays to all neutrals, until finally deciding on a luxe emerald green and khaki, complemented by both serif and sans serif typefaces.
In the initial discovery phases, I explored several different concepts ranging from minimalist and approachable, to premium and high-end, to bold and modern.
After creating a mini brand sheet, I produced business cards for Taylor to start making connections with new potential customers.
