Seed 2 Tree provides consulting services that helps small businesses thrive. As part of their content marketing plan, they created a comprehensive ebook designed to help the average small business owner align and nurture both personal and career development. They hired me for the design and editorial layout of this ebook, which would be distributed digitally to both leads and customers. View the full ebook here.
Creative Director, Lead Designer
1 month
The exercises in the ebook are analog in nature: hand-written journaling, breathing exercises, mindfulness, and introspection. We wanted the design (especially the imagery) to reflect those types of exercises.
The colors of the ebook are colors of nature (greens and browns), meant to be neutral and soothing.
The text contained a mixture of journaling templates, links, calendars, instructions, and prompts so it was important to vary the layout according to the purpose it served.
