PUL provides a better at-home dental experience with their family of tools: PUL ME, BITE ME, PICK ME, CARRY ME, FIZZ ME ... and their newest, BUZZ ME. BUZZ ME is an ultrasonic dental cleaner that rounds out PUL's product family through hygienic cleaning for clear aligners, retainers, and other mouth guards. The product is to be released in 2025 and PUL needed us to create the product packaging and user guide insert.
Creative Director (Designity)
2 months
Our team had already created 3D renderings of the other PUL products, so as part of this project, we had our 3D artist create renderings of the ultrasonic cleaner in its 3 colorways and different angles.
We decided on an off-white color as the flagship color for the box packaging. The rendering on the front of the box reflects the color of the product inside. We chose to magnify the rendering on the front of the box and have it bleed off the side so when we created product mockups with the product in front of the box, it would blend seamlessly.
