Performio is an ICM (Incentive Compensation Management) software and the client knew they needed a brand facelift to really help people get excited about sales commission technology. A website refresh was first in the project list when they started as a Designity client, and with an unfinished brand guide, we ended up flying the plane as we went along. The result was a website with a huge personality. View exported artwork of the homepage here.
Creative Director (Designity)
1 month
The previous Performio branding was primarily blue. So the new brand manager wanted to inject color -- lots of it. We used fully saturated purple, yellow, green, orange, and blue, with gradient for dimension. The client knew he wanted to play with transitions between content blocks on the website, rather than boring straight lines that create a stripe effect. We came up with the idea of using chart graph elements, inspired by the theme of data, to create these border transitions, making the website really stand out.
Performio was on their A-game when it came to marketing. They had several landing pages dedicated to each of their different marketing personas (sales admins, HR managers, finance managers, etc). For each of these personas, we created different hero modules, each with their own unique character and text to match the persona.
You might see cheesy stock photos, but the client was actually very particular in selecting the images below. The near-exaggerated caricature and facial expressions is meant to inject personality into what would otherwise be a rather mundane software platform. Below on the right are superhero images that the designer actually created from scratch using Midjourney.
