Power you snack hour! Mighty Dips is small, locally-based food manufacturing company that sells savory dips made with Greek yogurt instead of sour cream, providing half the fat and double the protein. After creating their logo and brand identity, they enlisted me to bring that same branding to their new website.
Creative Director, Lead Designer
3 months
The web designs echo the same bright, energetic, and playful feeling of their brand. I used the paler blue of their color palette as a soothing backdrop for the website, giving a nod to the dairy base of their product. Yellow provides energy, strategically used on conversion elements such as CTAs and purchase buttons. Shown below are hi-fi wireframes and some custom iconography used to denote key value props of their product.
We created the website on Wordpress using Elementor. The pages created consisted of a homepage, flavors (products) page, individual shop pages, recipes page, about page, and nutrition page.
All the elements seen on the website were custom created in Figma, including the organic off-set circles, and an infographic highlighting the key differences between their product and traditional high-fat dips.
