Mighty Dips is a health-minded snack that uses Greek yogurt instead of sour cream for delicious, savory, creamy dips. To fit in with their fun and lively brand, I knew the marketing copy needed to be equally punchy and energetic. I came up with the main slogan, "Power Your Snack Hour", as well as many other quips and phrases used across their marketing, merchandise, signage, and website -- and I even copywrote their flavor names!
Creative Director, Copywriter
1 month
The two major concepts at play to consider when copywriting was 1) let consumers know that this is healthy fuel as food and 2) make consumers feel optimistic and guilt-free about eating it. To play into the "Mighty" name, I used words like 'power' and 'super'. The flavor names also echo that "get strong" mentality: French Onion Flex, Southwest Swole, Buff Buffalo, Ranch It Up, and Zesty Tzatziki.
One of the most important phrases describes exactly WHAT sets these dips apart from others: Half the fat. Double the protein. All the flavor. This phrase was included on all the packaging as well.
