Power you snack hour! Mighty Dips is small, local food manufacturing company that sells savory dips made with Greek yogurt instead of sour cream, providing half the fat and double the protein. I created their entire brand identity including the logo, colors, typography, imagery, and even packaging designs.
Creative Director, Lead Designer
2 months
The creative direction for this brand was inspired by the idea that food should taste good while still being good for you. We wanted to the brand to evoke liveliness, vibrancy, and joyful energy. After playing with several versions of logos that felt playful in different ways, we decided on this final version that uses a heroic arc effect in the wordmark, and topped off with our three "mighty marks". We opted for a warm, golden yellow as the primary brand color to represent the brand's energy, complemented by soft blues and greens: the colors of nature.
As part of the branding, I also created the below custom illustrations to showcase their wholesome ingredients. Each illustration was hand-drawn and then vectorized in Illustrator. The angles and off-set outlines and shapes help contribute to the dynamic idea of fresh ingredients being thrown together to create something energizing!
The fun illustrations were easily incorporated on the packaging for each flavor, as well as booth materials to support Mighty Dips selling their products at local farmer's markets.
