As leader in the nutrition software space, it was only natural for Macrostax to team up with an equal leader in the nutrition supplement space: Optimum Nutrition. ON provides the world's best protein powder supplements in a variety of flavors and natural ingredients. Our two brands partnered up for a cross-collaboration of joint recipes, blogs, and promo deals to help our customers reach their protein goals.
Creative Director, Marketer
1 year
Part of the collaboration included 20% discount codes for both customers to use. Macrostaxers received 20% off any ON product, while ON customers received 20% off a Macrostax subscription. After 1 year of the partnership, Macrostax earned an additional $15K in revenue, while ON earned an additional $25K. Below is an announcement email of the partnership from ON as well as a post-purchase email to direct customers to Macrostax.
Another part of the collaboration included 5 exclusive recipes featuring ON whey protein products: High Protein Energy Bites, High Protein Overnight Oats, PB Banana Protein Oatmeal Squares, Trail Mix Protein Cookies, and Blueberry Protein Pancakes. These joint recipes are featured inside the Macrostax app, the ON website blog, and social. Below is a timeline of our social plan.
Below is a cross-collab blog, "Balanced Nutrition: Top 5 to Thrive" featured on both websites, and a couple of the featured in-app recipes.
