Macrostax Team is a software platform that helps gym owners offer customized nutrition plans to their members. After all, nutrition and fitness go hand in hand, right?
As a new sister product to the original Macrostax app, we didn't yet have Macrostax Team's branding fully flushed out. We but we knew the web design needed to fit seamlessly into the existing site while still having its own identity. I designed the main product page after the product launch in 2022, as well as an additional ads landing page and an email capture landing page.
Creative Director, Lead Designer
1 month
Purple was selected as Macrostax Team's primary color, a complement to Macrostax's blue. And blue became our CTA color. In the web designs, we selected imagery that focused on members and clients over gym owners, because it was important to emphasize that both software platforms are ultimately geared towards helping members achieve their goals.
Below are designs of the email capture landing page and the ads landing page.
