Macrostax Team is a software platform that helps gym owners offer customized nutrition plans to their members. After all, nutrition and fitness go hand in hand, right?
With newly created web designs and a brand direction starting to come to life, I was tasked to carry that over into the sign up flow -- the essential part of the conversion process from the website.
Creative Director, Lead Designer
1 month
The first challenge in addressing the sign up flow was determining what pieces of client information were necessary to collect at this stage. We didn't want to make the sign up flow process too long, and risk losing potential sign ups along the way. We also needed to determine if credit card information would be collected, adding a significant barrier to the flow as well.
After deciding on 4 easy steps, we added a progress tracker to help users know how far along (and how much remained) in the sign up flow process. On the subscription page, because Macrostax Team offers monthly and annual billing, we used a toggle for users to view the different pricing structures.
