Macrostax Team is a software platform that helps gym owners offer customized nutrition plans to their members. After all, nutrition and fitness go hand in hand, right? Small business owners rarely have enough time to handle all areas of their business, and this tool is essential in helping them scale by providing an extra revenue source while also adding value.
When I first started working on Macrostax Team, it hadn't launched yet. The examples of copy below were written from scratch as we attempted to get into the minds of our target audience and bring this new product to life.
Creative Director, Copywriter
2 years +
Here are two examples of hero header text that we used to A/B test against each other. The first hero text focuses on the simplification of gym owner responsibilities: you do this, while we do this. The second hero text focuses on a major gym goal: how to make more revenue. Below are additional examples of copy aimed at conveying how Macrostax Team can help simplify your business.
We discovered that most gym owners gravitated towards this service in the hopes it could help them grow their business financially. Finding ways to help them determine potential profit margins was a key strategy.
Below left are additional examples of copy I wrote highlighting new product releases. Below right are examples of direct response copy used in CTAs.
