Macrostax Team is a software platform that helps gym owners offer customized nutrition plans to their members. Since 2022, I have created and designed marketing assets for this product for its initial go-to-market launch as well as ongoing needs, including website content, blogs, case studies, sell sheets, email campaigns and automations, an affiliate program, and social assets.
Creative Director, Lead Designer
2 years +
We set up several automated email sequences inclauding lead nurture, abandon cart, onboarding, upsell, and winback. Essentially, we created automated emails for every step of our customer's journey to ensure multiple touchpoints.
As part of our larger B2B marketing strategy, we created pillar pieces of content to attract awareness and build credibility, including the below case studies and a lead magnet ebook (see main portfolio).
Digital ads played a huge role in our initial launch and regular acquisition strategy. Our main spend went towards social platforms including Meta, Instagram, and LinkedIn.
