Macrostax Team's mission is to empower gym members to succeed and reach their goals. Many gym businesses offer fitness classes and personal training ... but what about nutrition? One of the easiest ways to motivate members to stick to a balanced diet is through a nutrition challenge. And an added bonus: it generates better engagement. We put together a comprehensive ebook, titled "How To Run a Nutrition Challenge", that used our expertise of running over 100 gym challenges, spilling our tricks of the trade and best practices.
View the full ebook here.
Creative Director, Lead Designer
4 years +
The ebook contains schedules, checklists, marketing resources, templates, and pro tips to make it super easy for gym owners to run a nutrition challenge, even if it's their first time.
All the resources needed are linked directly in the PDF to publicly-accessible downloadable assets.
This ebook also became more than a helpful guide. Used as a lead magnet, this resource helped funnel new leads into our marketing funnel. We created a landing page with an email capture in order to download the resource, and then used those emails to send lead nurture emails to encourage free trial sign ups.
