Hello Hive is a recruitment software platform poised to bring next generation into the workforce. As part of their content marketing initiative, Hello Hive wanted to increase their number of SQLs (Sales Qualified Leads) by getting more leads to book demos with their sales representatives. They created a pillar piece of content for this initiative: awhitepaper checklist.
As the Creative Director working with a graphic designer, we created the below designs for content download for leads.
Creative Director (Designity)
2 weeks
The whitepaper is titled "Your Complete Checklist for Early Career Recruitment". The goal with this download is to act as a email capture for leads which includes hiring managers and recruiters. The free download offers essential information for this target audience to know in hiring early career talent. We kept the designs true to Hello Hive's branding, while laying out the information in an engaging way that kept the focus on the checklist.
