Hello Hive is a recruitment software platform poised to bring next generation into the workforce. As part of their content marketing initiative, Hello Hive wanted to increase their number of SQLs (Sales Qualified Leads) by getting more leads to book demos with their sales representatives.
As the Creative Director working with a web designer, we created the below designs for their new Book a Demo landing page.
Creative Director (Designity)
2 weeks
Below are the two initial concepts we presented to the client. Our use of color is meant to grab attention, and we offered both a light and dark versions. Both concepts use photos of smiling recruiters and next-gen talent as hero images, meant to strike a connection with the potential site visitor.
With an established brand, it was important that we use Hello Hive's existing brand materials including colors, shapes, design elements, and current styles so the new landing page would feel consistent with their current website.
Below are the finalized landing page designs that the client opted for.
