The Fight Nutritionist does more than just coach fighters and combat athletes. As a registered and licensed dietician, Jackie provides expert nutrition to women and men of all ages, lifestyles, and goals.
Her new and exclusive Fight Club program is a lifestyle-changing, transformational bootcamp aimed at females that want to take their nutrition and workouts to the next level. She hired me to help her with the branding and designs of this program.
Creative Director, Lead Designer
2 weeks
With a name like Fight Club, we knew we had to play on the cult classic movie hit. I looked at some of the movie posters for inspiration, featuring 90's grunge spray paint textures, neon colors, and of course, the infamous pink soap bar. Below shows an original photo of Jackie that I photoshopped the soap bar into, à la Tyler Durden.
I sourced a grungy stencil font to create the 'TFN FIGHT CLUB' wordmark, and used a rough-cut silhouette effect behind Jackie and Megan.
The Fight Nutritionist's primary brand color is red. And with the pink soap bar and a female demographic, it made sense to make Fight Club's primary brand color pink, s o it could stand on its own.
