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Droneworx provides premiere aerial photography and videography for a wide range of purposes including real estate, land surveying, inspections, and more. As a new company, they hired me to create the first thing they needed: a professional logo in order to start branding their marketing materials. View the full brand guide here.
Creative Director, Lead Designer
1 month
We decided to incorporate simplified iconography to represent drone technology at the forefront of the brand—including a recognizable drone icon as well as lens aperture.
The brand color palette serves different purposes. Dark blue helps ground the business with trust, security, confidence, and dependability and also has strong ties with technology, while yellow provides a bright, modern aspect. Together, they add a personal touch as the colors of Pennsylvania, the business owner’s home state.
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