Cell-Ed is a mobile-first learning solution, dedicated to providing better life, work, and health outcomes to those who need it. After completing their rebrand, Cell-Ed was equipped with a new mature and professional look. We completely refreshed their website (designs, copy, images, and new site host) to help tell their story and empower their humanitarian mission.
Creative Director (Designity)
2 months
One of Cell-Ed's major brand values is bridging the gaps across broken social and economic systems. In our rebrand, we developed a design motif of connecting circles and dots, symbolizing Cell-Ed's ability to connect these people and communities. These circles were incorporated heavily into the site design. Below are lo-fi and hi-fi designs we worked on to ensure we were going in the right direction.
The original Cell-Ed brand color was a pale teal. Although a favorite of the CEO, she felt it was a little weak in front of clients who belonged to government and healthcare sectors. Our rebrand pivoted to a darker, more mature blue to instill trust and confidence. We added a vibrancy through yellow, teal, blue, and coral to prevent it from being too heavy.