Cell-Ed Full Web Design

Cell-Ed Web Design

Cell-Ed is a mobile-first learning solution, dedicated to providing better life, work, and health outcomes to those who need it. After completing their rebrand, Cell-Ed was equipped with a new mature and professional look. We completely refreshed their website (designs, copy, images, and new site host) to help tell their story and empower their humanitarian mission.

Role

Creative Director (Designity)

Timeline

2 months

Project Scope
  • Web Design

One of Cell-Ed's major brand values is bridging the gaps across broken social and economic systems. In our rebrand, we developed a design motif of connecting circles and dots, symbolizing Cell-Ed's ability to connect these people and communities. These circles were incorporated heavily into the site design. Below are lo-fi and hi-fi designs we worked on to ensure we were going in the right direction.

The original Cell-Ed brand color was a pale teal. Although a favorite of the CEO, she felt it was a little weak in front of clients who belonged to government and healthcare sectors. Our rebrand pivoted to a darker, more mature blue to instill trust and confidence. We added a vibrancy through yellow, teal, blue, and coral to prevent it from being too heavy.

Cell-Ed Web Design

Cell-Ed Web Design