Ascent Fitness is a new gym facility located on the outskirts of Austin, Texas that caters to a premiere clientele that wants the most out of their gym membership: high-end equipment, personal training, physical therapy services, and spa treatments. As a Designity client, they were looking for long-term design assistance to help push out all of their branding, marketing materials, and facility signage.
After completing Ascent Fitness's rebrand and their stationery, we created these ads for them to start advertising in the local area.
Creative Director (Designity)
2 weeks
The main goal with these awareness ads was to inspire and intrigue our target audience in Kyle, Texas. To achieve these, it really came down to imagery and copy. Our initial concepts explored different types of imagery, layouts, and styles using the brand's primary tagline, "Find your peak."
After deciding on a direction, we explored different images that evoked a sense of movement, happiness, and confidence. We paired this with 5 different motivational copy options: Find your peak, Soar to new heights, Unlock your zen zone, Gain your momentum, and Goals within reach.
