ANAX Performance is not your average coaching. The name ‘ANAX’ comes from the Greek word meaning “leader”, and as Special Operations Forces veterans (a Green Beret and a Navy SEAL), co-founders Tanner and Rick know a thing or two about leading. ANAX was founded on one goal: to help their clients achieve their peak potential. Tanner and Rick are well-versed in calming the mind, performing under pressure, and leading team members in order to achieve impossible outcomes.
After ANAX hired me to create their logo and brand identity, I was hired to design their entire website -- bringing their push-the-envelope mentality to life. The designs below are meant to capture their unique brand while being aspirational and motivating.
Creative Director, Lead Designer
1 month
