ANAX Performance is not your average coaching. The name ‘ANAX’ comes from the Greek word meaning “leader”, and as Special Operations Forces veterans (a Green Beret and a Navy SEAL), co-founders Tanner and Rick know a thing or two about leading.
One of the differentiating brand values of ANAX is their desire to be uncomformist. They dare to be different and they want their clients to dare with them. In drafting their copy, I wanted to push their target audience in the same way that the co-founders push their clients to new heights.
Creative Director, Copywriter
2 weeks
