Amtech is the leading software provider for the corrugated packaging industry. As a Designity client, Amtech had a constant pipeline of marketing needs ranging from marketing collateral, to video production, to website updates, to tradeshow booth materials and more. I led the team as Creative Director, overseeing and managing all their needs and ensuring brand consistency.
Creative Director (Designity)
2 years +
Amtech wanted to maintain their very professional and corporate branding, as well as their iconic logo. We produced multiple assets in their brand blue and orange, creating designs that felt simple yet impactful.
As a leader in their industry, Amtech has acquired other companies, one of the more recent being Label Traxx, which specializes in labeling and flexible packaging. To marry the two brands, we created a paper roll texture background and applied Amtech colors to the Label Traxx logo.
One of the primary tasks we did early on with Amtech was establishing layouts and templates for some of their business needs that would serve to help us efficiently reproduce more materials down the line. A good example of this are sales slicks, which are one-page PDFs dedicated to talking about specific components of Amtech's software, also known as EnCore Extensions. We created a layout that used folded blue geometric shapes with a shadow effect to mimic the corrugated packaging of their industry.
